Just like the idea of having a tattoo is to have a permanent mark on your body that can’t be erased, if you’re not aware of how your thoughts and actions affect your surroundings, you’ll never be able to put a stop to them. The more conscious you are of your thoughts and actions, the less likely you are to let them go.
When you think you know what someone is thinking or doing, you can do nothing about it. But if you think you know what they are thinking or doing, you can stop them from getting to that point. A large part of being a successful entrepreneur is learning to shut off your mind.
That’s a lot to digest, especially when it comes to self-awareness, but we at Business Insider have been following a growing trend in the Internet advertising industry. It’s called hyper-awareness, and it’s all about knowing what your audience is thinking and doing. The problem is that most Internet advertisements are still pretty bland, and most people still don’t understand why they’re there.
While there is an increasing number of companies offering online advertising, most of them still rely on ad copy that offers nothing more than a vague statement of intent. With Google Adwords, for example, there is no difference between a search request and an actual ad. The only difference between the two is the content. If you don’t know what your audience is doing with their online experience, then you’re not going to get very far in an online ad.
In a study of about 200,000 Google Adwords campaigns, it was found that about two thirds of the time the ads were “effective” and about one fourth of the time they were “poorly targeted.” This should be a wake-up call for anyone who thinks they can use online advertising to make a living.
In a new study by Google, it was found that about one third of the time that a campaign was targeted to a particular location, the results were very poor. If the goal of your ad is to drive traffic to your website, then you should aim at optimizing that location first. The two options here are to either change your location, or to just put a link to your website in the ad.
When I get to the point where I’m happy to keep searching for a particular item, I just can’t help but think about the next time I’m browsing for something that’s interesting. I would try to find the item that’s interesting, as people usually do. It would be interesting to track down the item and see if it’s found, but I suppose if I can’t find it for a few days and decide to change my way of looking, I’d look elsewhere.
In this case, it means that I am searching for something interesting, but I can’t look any more because I can’t find the thing I need to look for. It’s hard for me to explain why I tend to search in this particular way, sometimes I just find some piece of information that I think will be useful to me. I can’t see it as just a way to browse.
The same goes for the time-lapse photography and the photo effects. The only way the camera can capture things I want to do is by taking a picture of the sky, but the camera takes much more time to capture the sky on the page. The thing is that the camera can get a lot of pictures out of the page, and that’s the reason I prefer not to make my time-lapse photography the main focus.